Analyzing Your Shopper
The first step in Pratt Visual Solutions 3D is Define which includes:
Retail Brand Exploration
The first part of Define is the Retail Brand Exploration.
Here, we analyze the brand and company factors that will inform our entire production process. These include a
current brand position assessment, competitive analysis, marketing and advertising analysis, vendor structure, and
merchandising initiatives.
Shopper Insights
After we Define the brand and company, we then study the consumer. This includes shopper demographic research, market segmentation, shopper satisfaction, and loyalty, shopper profiling, shopper expectations.
Targeted Outcomes
No Define process is complete without setting benchmarks for its success. This includes determining measurements for customer expectations, measurable objectives, and focused estimating.