Take a Stand: Brand Positioning

Your retail environment must convey a brand identity that resonates with customers, all while moving them seamlessly to your products. Pratt provides upfront consumer insight and brand positioning services to inform the look of your most crucial brand experience—the store visit.

Pratt brand positioning services include:

• Consumer insight studies to inspire design
• In-store brand integration with existing culture and identity
• In-store brand experience creation
• Measurable program objectives
• Global and cross-cultural considerations
• Content development

Creative Firepower: Visualization

Pratt Retail Studio creates and designs in-store brand materials through its visualization process. Drawing on brand and consumer insight, we put pen to paper (yes we still do that) and visualize the final that will brings to life your retail environment.

Specific visualization services include:

• Graphic design
• 2D and 3D design
• Design engineering
• Space planning
• Localization
• Translation services

Turning Vision into Reality: Realization

Any dreamer can think up an idea. Pratt Retail Studio not only visualizes, but also realizes each design by skillfully navigating the variables that surround retail graphics production.

Often times, retail brands gain designs that simply can't be produced, either due to cost, material complications, efficiencies of scale, installation problems or poor durability in store. At Pratt, our visualization and realization teams work hand in hand to produce an end product that works for the brand and actually hangs in store.

Our realization services include:

• End-use engineering for store functionality
• Value engineering of materials
• Training and instruction services
• Usage audits
• Retail customization for different locations
• Prototyping services

Making it Happen: Execution

We believe a retail design firm must support their product full circle, which means managing everything from vision to installation. Therefore, we have a suite of execution services to ensure an unquestionably sound in-store deliverable that fits flush with your needs.

Execution services include the following:

• Sourcing
• Prototype planning
• Scalability planning
• Rollout planning
• Production optimization

More than a Handshake: Partnership

With our Retail Studio, you'll experience the comfort of working not just with a long-standing industry voice, but one who strives for a product and partnership that only gets better over time.

The two key tenets of our partnership post-production are the following:

• Continuous Improvement, both in terms of brand design and cost savings
• Constant monitoring of programs and pieces to ensure success